Million Dollar OfficePatient Acquisition for Dentist's
30 New Patients
in 60 Days
We build a patient acquisition system for your practice — a custom booking web app connected to your scheduling system and managed ad campaigns on Google and Meta. Patients book directly into your schedule, 24/7. No leads to chase. No calls to return.
If we don't deliver 30 confirmed appointments in 60 days, we refund your first month's fee.
Free practice audit — uses your real data.
Most Dental Practices Don't Have Predictable Patient Acquisition
Whether you're running ads, relying on referrals, or working with an agency — the same problems keep showing up.
If you're running ads yourself
You're sending clicks to your homepage — which has navigation, an “About Us” page, and a generic contact form. The patient wanted to book, not browse. Industry average: 2% of those become appointments. The other 98% leave.
If you're working with an agency
They report “leads” — phone calls, form fills, clicks, impressions. But can you see how many of those became confirmed appointments in your schedule? If you don't know your cost per patient, you're measuring the wrong.
If you're relying on referrals
Referrals are great — but they're unpredictable. You can't control when they come, how many you get, or what services they need. Every practice that relies solely on referrals hits a ceiling. The practices growing past that ceiling have a system.
The front desk does your booking
67% of new patient calls happen outside business hours — evenings, weekends, lunch breaks. Nobody answers. The patient doesn't leave a voicemail. They call the next practice. Every missed call is a patient your competitors get.
The math behind the gap
2%
Average dental website conversion rate
100 clicks = 2 appointments
vs.
3-5x
MDO booking web app conversion rate
Same clicks, more appointments
Same ad spend. Same clicks. More confirmed patients — because the system converts.
We're Not a Marketing Agency.
We Build Custom Software.
Marketing agencies run ads and send you leads — then you chase those leads down. We build a system that turns ad clicks into confirmed appointments with zero staff.
Traditional Dental Marketing
- ✕Runs ads to homepage or a generic landing page
- ✕Reports "leads" — phone calls, form fills, clicks
- ✕You call patients back (if your staff has time)
- ✕No direct booking — patients wait for a callback
- ✕After-hours inquiries go unanswered
- ✕Tracks clicks — not confirmed appointments
- ✕Can't tell you your actual cost per booked patient
- ✕Google and Meta managed separately
The MDO New Patient System
- ✓Custom booking web app for your specific offer
- ✓More appointments in your schedule
- ✓Patients book directly — zero staff involvement
- ✓Real-time — appointment confirmed instantly
- ✓24/7 online booking — day or night
- ✓Every step tracked: ad click to appointment
- ✓You know your exact cost per booked patient
- ✓Ad campaigns managed as one unified system
Booking software companies build widgets but don't run ads. Ad agencies run ads but don't build software. We do both — and connect them to your scheduling system.
Your System — Built to Convert
Three connected components. The booking app converts visitors into patients. The ads drive traffic. The tracking proves every dollar.
Custom Booking Web App
A purpose-built web application for your specific offer — extraction, implant, or general new patient. Connected directly to your scheduling system. Patients see your offer, check real-time availability, pick a time, and confirm. No form. No phone call.
Converts 3-5x the rate of a typical website.
Managed Google Ads
Your Google Ads campaigns rebuilt to send every click to the booking web app — not your homepage. Optimized for cost per confirmed booked appointment, not clicks or impressions. The ad algorithm learns what a real patient looks like and finds more.
We track confirmed appointments, not leads.
End-to-End Appointment Tracking
We track every step: ad impression → booking app visit → booking initiated → appointment confirmed in your schedule. Your monthly report shows exactly how many patients booked and what each one cost. No vanity metrics. No guesswork.
We report confirmed booked appointments.
Want to see what this system would produce for you?
We'll show you the numbers — free.
Get Your Free Practice AuditSystem Performance
Real numbers from live client systems.
Average conversion rate
vs. 2% industry average
Cost per booking
average across all campaigns
Days to launch system
intake form to first ads running
Online booking availability
patients book anytime, direct.
The Guarantee
30 confirmed new patient appointments
in 60 days.
Or we refund your first month's management fee. All $2,500.
Not leads. Not form fills. Not phone calls. Confirmed appointments in your scheduling system. It's really that easy.
$2,500 back in your pocket if we don't deliver. We offer this because when the system is set up correctly and given 60 days, it works. The guarantee costs us everything. It costs you nothing.
Your part of the deal: Complete the intake form within 3 business days, maintain the minimum $3,000/mo Google Ads spend, don't pause campaigns during the 60-day window. If any of these pause, the 60-day clock pauses with them.
The question isn't “will this work?”
The question is: Do you want more?
What's in The
FULL System
The complete New Patient System — everything you need to predictably acquire patients from day one.
Custom booking web app
Built for your practice. Connected to your schedule. Patients book directly.
Managed Google Ads
Targeting high-intent patients in your market. Optimized for confirmed bookings.
Full-funnel appointment tracking
Every dollar traced from ad impression to confirmed appointment.
Monthly performance reports
Bookings, cost per booking, trend analysis and actionable insight. Real numbers every month.
30-appointment guarantee
30 confirmed appointments in 60 days — or we refund your first month's management fee.
Referral bonus
Refer a colleague who goes live and get a credit on your management fee. No cap.
From Signed to Live in 7 Days
Here's exactly what happens after you decide to move forward.
Complete client intake forms
Day 0Takes about 15 minutes. Practice info, scheduling system access, Facebook Page access, brand preferences.
We build your system
Days 1-7Custom web app, Google Ads campaigns, full-funnel tracking — all custom-configured for your practice and your specific offer.
You review and approve
Day 7We send you a link. You review the booking app, test the flow, confirm everything looks right. Nothing goes live without your sign-off.
System goes live
Day 7-8Ads start running. Patients start clicking. The booking app starts converting. Every appointment writes directly to your schedule.
First bookings arrive
Days 7-10Most see their first appointments within 7 days of go-live. Month 1 is the ramp period — the ad algorithm is learning your market.
Performance stabilizes
Month 2By month 2, your cost per booked appointment settles into the target range. Extraction: $80-$140. General: $90-$160. Implant: $150-$260.
Is This Right for Your Practice?
The system works for practices that meet specific criteria. We don't take on every client — because when the fit is right, the results are predictable.
This is built for you if:
- ✓You want a predictable system for acquiring new patients — not just referrals
- ✓You're open to running Google Ads ($3,000/mo minimum) or already running them
- ✓You want confirmed booked appointments, not leads to chase
- ✓Your front desk misses calls after hours and you know patients are going elsewhere
- ✓You've worked with agencies before and were disappointed by vague reporting
- ✓You have at least 3 operatories and capacity for 15+ more patients per month
- ✓You use a major dental scheduling system (Dentrix, Eaglesoft, Open Dental, Curve, etc.)
This is not the right fit if:
- ✕You have fewer than 3 operatories — the system will produce more volume than you can handle
- ✕Your scheduling system isn't compatible with our integration — the core system can't be built
- ✕You want to "try it for one month" — the algorithm needs 45-60 days to optimize
- ✕You've cycled through 3+ agencies expecting instant ROI — our 60-day window is real
- ✕You can't commit to $3,000/mo minimum Google Ads spend — the system needs fuel to run
Not sure where you stand? The free practice audit will show you exactly what the system would produce.
When You're Ready for More
Growth Beyond PROOF
Your numbers are proven. When you signal you want more volume, these tiers are available.
SCALE
Double your volume
Everything in PROOF, plus a new traffic channel and an agent that books patients while you sleep.
- +AI Patient Intake Agent — 24/7 automated booking
- +Meta Ads — Facebook + Instagram campaigns
- +Meta creative direction
- +2 seasonal campaigns per year included
DOMINATE
Own your market
Everything in SCALE, plus additional service lines, organic growth, and complete market ownership.
- +Second + third booking web app (new service lines)
- +SEO — organic rankings that compound over time
- +Social media management
- +4 seasonal campaigns per year included
No pressure. No pitch. These tiers exist when your results demand.
Common Questions
See What This System Would Produce for You
Enter your practice name, city, and email. We'll pull your real Google data, scan your website, check your advertising presence, and show you exactly how many confirmed patients your practice could be producing.
Free. Personalized to your practice.
30 confirmed appointments in 60 days — guaranteed. Live in 7 business days. Direct schedule integration. Ads Managed. 24/7 booking. Full-funnel tracking.